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About the web site

Launched as a small sports betting platform back in 2001, Bet365 has emerged as one of the largest British based book making sites in the world. It currently boasts more 19 million customers, spread across more than 200 different countries. With so many people placing wagers on a regular basis, they must be doing something right.


As mentioned, the roots of Bet365 date back to March of 2001. This is when Denise Coates decided to borrow roughly 15 million pounds to open a series of shop based and online betting platforms across the United Kingdom. They were an almost instant success, to the point that they were able to sell of the betting shops in 2005 and pay back the original family based loan. Since that time, the company has focused solely on its online operations, becoming one of the largest online sports betting and casino sites in the world today. At present, they are raking in more than 12 billion pounds annually, pushing towards 700 million pounds in revenue. Players can expect a stable platform with an emphasis on security and safety.

Licensing and Banking Information

Individuals who like to wager on sports are understandably concerned about the security and integrity of the betting platform. To that end, it should be noted that the operator has earned an official gaming license from the government of Gibraltar. This allows them to offer a comprehensive sports betting platform, along with full casino and poker operations as well. The company has office in the United Kingdom, Gibraltar, and Australia. Australia has even licensed the platform, further adding to the integrity of the operation. At the current time, the site supports 25 different currencies and allows for deposits to be made via number of different payment channels. In addition to credit deposits, payments options include bank transfer and Neteller as well.

Betting Platform

The betting platform has everything that one would want. The offerings are extensive, covering nearly every level of professional and amateur sporting event in the world. Horse racing is also a staple at Bet365. The odds are clearly outlined on the screen, and players are afforded a number of research opportunities and match previews right on the site itself. Wagers placed before a contest contain industry standard lines given the competition and player accounts are immediately credited when a win is at hand.

For those who are looking for in-match betting, Bet365 has developed an In Play product that has received positive reviews around the globe. Bets can be placed in real time, with the platform being able to handle thousands of changes every second. This technology means that a bet can placed within two seconds to take advantage of shifts in any given contest.


This bookmaker is a solid player in the online sports betting market. To be fair, there are a number of criticisms of the site posted online, mostly involving players accounts being frozen after posting a sizable win. Most of these are still being resolved in court. For most players, however, Bet365 offers an easy and effective way to place a wager from the comfort of their own home or office.


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